Local SEO - how it can help your business's bottom line

What is Local SEO? It's combining your business's keywords with your locality. 'San Francisco organic bakery' for example.

What businesses can do to optimize their websites

Read a transcript of an interview with Andy Greider of Linked Insight where Jackson Powell from Little Red Truck Idea Co. talks about some DIY tactics to optimize your website.

6 questions to ask before a website redesign

Redesigning your website, not a minor fine tune-up, can be a time consuming task. Before investing time and money in such a significant overhaul, one should do some research in order to make sure such an undertaking is in the best interest of the business. This is harder than taking the easy road and starting to find vendors or agencies to do the work. The ideas and thought you put into why you’re redesigning your company’s website will help you have a successful outcome later. Put in the hard work planting the seeds now, reap the benefits later when they grow.

How to give your project the best chance to succeed when hiring outside resources

If you’ve ever asked yourself, “Where can I find a vendor?" or "What should I do to find a reliable company?”, the answer is write a Request For Proposal (RFP).

An RFP is the best way to lay the foundation for your project. Here's why.

One of our biggest lessons learned helping people get from an early idea to a successful business

Inspiration for Monday: DreamWorks' Animator/Dad turns son into an action hero!

My wife is an Animator at DreamWorks in Redwood City. She sent this to me and I wanted to share it with my network. It inspired me, and was very entertaining. Hopefully it gives you the same boost for the beginning of your work week!

https://www.youtube.com/user/theActionMovieKid

1 Sentence Elevator Pitch Formula

I recently took the charismatic Mr. Bret Waters’ “Getting from an Early Idea to a Business” class at Stanford. Among the many useful pieces of information he shared during the class was a short and sweet way to get others interested in hearing more about your idea. Here’s that formula: