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March 15, 2015

3 ways to use LinkedIn from Scott Klososky

Scott Klososky is a serial entrepreneur who is a guru in the digital marketing space.

3 quick tips for using LinkedIn are:
  1. Crowdsourcing: Utilize your LinkedIn network when you have a question about something. In one click you can reach out and receive great resources, tips, and advice on your problem.
    1. MosaicHUB is another crowdsourcing resource you can receive education on a variety of topics on.
  2. Warm leads: LinkedIn was originally made for this purpose - find people who can introduce you to someone you’ve identified as a prospect.
  3. Surveillance: Monitor your connections' status changes so you can be the first to know of any important contacts that change jobs. Let's say you have a past client that you're on good terms with. Through surveillance, you're able to pitch them and their new company. Another way to use this tactic is let’s say you sell houses, and you see a status update that someone retired or changed jobs. That’s an opportunity for you to reach out to them and offer them something of value and create more of a connection which ultimately may lead to them choosing you as their real estate agent.
For more great digital marketing and social network advice from Scott check out his video on YouTube:

March 7, 2015

4 questions to help you revisit or create your personal elevator speech.

Recently I was asked what I do in a great networking situation. I failed miserably! Since I've changed my professional focus I wasn't prepared to clearly explain what I do to this person and probably failed to make an strong impression.

Imagine you're waiting in a long line at your bank. The person in front of you turns around and you two start chatting. After some pleasantries, they look at you and ask "What do you do?".
If you aren't prepared, you could stumble as you try to explain this memorably in less than 15 seconds.

You never know when someone might turn into a client, or a lead to a client, or a friend. If you haven't revisited your personal elevator speech in the last 12 months it's a good time to take 10 minutes and go through this exercise.