back to LRTICo.com twitter icon facebook icon LinkedIn icon

January 25, 2015

Productivity tip: Save Marketing and IT time with Google Tag Manager

Productivity tip: use Google's Tag Manager for your website data collection

Who should care about this?

Anyone that wants to improve their company's marketing efforts, conversion rates, traffic driving efforts. Anyone with a website that wants to know more about their users and how they can attract new users. Anyone that wants data on their traffic driving campaigns so they can analyze the results and make business decisions.

This is from Maria Hwang, a lead on Airbnb’s online marketing team.
“From a marketer’s standpoint, it’s way easier than ever before."
What does it help you do?

Using this online application you can add marketing and analytics snippets to your site or certain pages on your site quicker than adding individual snippets to the HTML pages of your site. Adding or removing tags can be done in one place and in one line of code rather than multiple places and multiple lines of code. Google even has popular tags you can choose from and add in a click of a button. That’s time-saving awesomeness!

How does it work?

You go to Google Tag Manager and create an account. You set up your tag manager and it gives you the single snippet of code to add to your site once. Add that snippet to your site, save the HTML file and upload the HTML file to your hosting provider. That’s it from the HTML side of things.

The rest is done through Tag Manager’s interface. Say you want to track analytics on your site. Click the Google Analytics button (or add the snippet for the analytics tool of your choosing) to add the analytics you want on your site. Add and remove any tag through Tag Manager, it will automatically collect the data you want.

How do you get started?

Google makes that easy with their get started page - http://www.google.com/tagmanager/get-started.html

Do you have time saving tips like these you would like to share? Leave a comment below!