1 Sentence Elevator Pitch Formula

I recently took the charismatic Mr. Bret Waters’ “Getting from an Early Idea to a Business” class at Stanford. Among the many useful pieces of information he shared during the class was a short and sweet way to get others interested in hearing more about your idea. Here’s that formula:

My company, (company name),
is developing (a defined offering, the product)
to help (a target audience)
(solve a problem)
(with our Unique Selling Proposition (USP), what makes us different, our special sauce)

Bonus: if you can liken your product to a well known product, do it...A successful venture capitalist from a well-respected growth fund said so...i.e., “we’re the [blank] of [blank]”