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September 9, 2013

Are you using keyword distribution as part of your Search Engine Optimization (SEO) strategy?

Click here for a free template to help you plan your keyword distribution map!

Keyword distribution is part of a SEO’d website strategy.

Distributing keywords is mapping out a list of keywords onto your webpages to increase your search engine ranking and help your target audience find you.

A quick note about keywords. Before you can use the keyword distribution strategy, you'll need to research and write down a list of words or phrases your target market is entering in search engines when they look for your product or service.

If you’re interested in learning more about keyword research and how that works see my how-to article here or contact me and I'll be glad to discuss your needs with you.

So let's say you’ve done your research and have an organized list of keywords and phrases ready to go.

One way to SEO your entire site is to make sure you distribute that keyword list onto all of your pages, matching keywords with existing architecture in a logical method and creating new architecture for keywords that don’t fit.

Whether you're at the beginning of your website development process or you realize you need to retrofit keywords to your existing site, this step will help you map out your keyword strategy to optimize your site for search engines.

I’ve created a google doc you can make a copy of and make your own. Feel free to use it for your SEO keyword distribution planning.

Once you open the template you’ll notice a column on the left that shows an architecture, or list of all the pages in a site, with indentation representing the relationship of the pages to each other.

Next to this column you have your SEO keywords. These come from your well researched list of keywords.

Next is a column for the page’s URLs.

Following the URLs is a column for each page’s title tag.

Title tag rule of thumb is to keep it under 65 words. This is because when your page shows up in search results, the blue link will be legible and easy to read. The column next to the title tag displays the character count to help you keep this under control (using the LEN formula to calculate and display the total number of characters).

<meta-description> comes next, which is a way to help describe what your page is about for search engines. This tag should contain a keyword rich description of the page. Rule of thumb here is to keep it under 156 characters.

Lastly, the column for each pages h1 tag. H1 tags also help improve your search engine rankings, if used properly. How do you use it properly? Let’s take a look at that now.

So with your list of keywords you’re going to match them to the pages you currently have planned or built.

Then, taking the idea of that keyword phrase, you’ll write a short title, meta-description and h1 tag.

For example, from the free template, on the Sluis Academy's home page we decided to use the keyword phrase “special needs child care” based on our research.

From that phrase, we wrote a title “The Sluis Academy - a program for children with special needs”  and a meta-description “The Sluis Academy provides an affordable, home-based method that helps children with special needs and autism develop social skills.” and an h1 tag for the page “The Sluis Academy provides an affordable, home-based method that helps children with special needs and autism develop social skills. The online video library is easy to use by parents, caregivers and educators, teaching children to become more independent & self-confident.”

We continued with the process of picking a keyword or phrase for a page, then writing the missing tags to enrich the use of that keyword on the page.

Using this strategy will help you to spread out your targeted keywords, helping your site rank higher by being more optimized for your target audiences searches.

If you’d like more information on SEO for your idea or current website call us at 404-671-9501 or email to

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