Local SEO - how it can help your business's bottom line

What is Local SEO? It's combining your business's keywords with your locality. 'San Francisco organic bakery' for example.

What businesses can do to optimize their websites

Read a transcript of an interview with Andy Greider of Linked Insight where Jackson Powell from Little Red Truck Idea Co. talks about some DIY tactics to optimize your website.

6 questions to ask before a website redesign

Redesigning your website, not a minor fine tune-up, can be a time consuming task. Before investing time and money in such a significant overhaul, one should do some research in order to make sure such an undertaking is in the best interest of the business. This is harder than taking the easy road and starting to find vendors or agencies to do the work. The ideas and thought you put into why you’re redesigning your company’s website will help you have a successful outcome later. Put in the hard work planting the seeds now, reap the benefits later when they grow.

How to give your project the best chance to succeed when hiring outside resources

If you’ve ever asked yourself, “Where can I find a vendor?" or "What should I do to find a reliable company?”, the answer is write a Request For Proposal (RFP).

An RFP is the best way to lay the foundation for your project. Here's why.

One of our biggest lessons learned helping people get from an early idea to a successful business

Inspiration for Monday: DreamWorks' Animator/Dad turns son into an action hero!

My wife is an Animator at DreamWorks in Redwood City. She sent this to me and I wanted to share it with my network. It inspired me, and was very entertaining. Hopefully it gives you the same boost for the beginning of your work week!

https://www.youtube.com/user/theActionMovieKid

1 Sentence Elevator Pitch Formula

I recently took the charismatic Mr. Bret Waters’ “Getting from an Early Idea to a Business” class at Stanford. Among the many useful pieces of information he shared during the class was a short and sweet way to get others interested in hearing more about your idea. Here’s that formula:

Questions Clients Should Ask Web Design Firms

Web design is possible from so many different avenues these days that it can be hard to know what to look for. I’ve put together six critical questions you should be asking of any Web design company when you are asking for a proposal.  All six elements are likely missing from DIY platforms, in case you were wondering.  So, what are the six questions companies should ask Web design companies when looking for a proposal?

Sugar Chemistry: Delicious Baked Treats

Ms. Khan, having left the world of Statistics for the world of cakes, pastries, and pies, is a wonderful person and entrepreneur I'd like to help.

How to turn a printed book into a subscription-based Web site application

In this video we'll look at how we designed and developed a Web app for the Botanical Safety Handbook.

For anyone who has a paper book or ebook, this video will show you the benefits of transforming that information into a subscription-based Web site application.

How Do You Turn a Printed Book Into a Web Site Application? from Jackson Powell on Vimeo.

Do you have an opinion or question on this? Please leave us your comment below.

How To Conduct A Link Audit (bonus: Link Building Techniques Inside)

Are you worried about getting a penalty letter from Google? Would you like tips to help your website’s PageRank? In this post, we’ll be looking at auditing your site’s links as well as ways to build natural back links.

Do you know about Google Alerts as a marketing & SEO tool?

One of the important ways one can increase their web site’s search ranking is to deliver relevant content to Google and Bing.